PRIVACY POLICY

Silver Ghost Cellars’s constant aim is to make exceptional wines and provide excellent customer service. Part of achieving this goal involves working with information that helps us understand what customers want when they visit our site. Please note that this website is not intended for use by people under the legal drinking age of 21. If you are under age 21, please exit this site now.

INFORMATION YOU PROVIDE US

In several areas, we ask you to provide information by filling out and submitting an online form. You do not need to provide personal information to enjoy this website, but certain areas of it may not be accessible to you. Following is a list of the information we request, arranged by site location, and details on how we use this information.

CHECKOUT

We ask for your name, address and contact information so we can send you your order, and so we can contact you if we have a question about your order. We ask for credit card information so we can fulfill your order, and so we can provide this information to the company or companies who process your credit card payment. When you make a purchase through our website, or join the wine club your credit card will be processed by Silver Ghost Cellars. Please check your credit card statement to verify that the charges have been properly processed.

MY ACCOUNT

When you create an account, we ask for your name, address, phone number, email address, and a user name and password. We use this information to fulfill your orders and to enable time-saving features like express checkout, wish lists, and saved baskets.

FACEBOOK, CUSTOM AUDIENCES AND FACEBOOK MARKETING

Due to our legitimate interest in the analysis, optimization and economic operation of our online offer and for these purposes within the meaning of Art. 6 (1) f. of the GDPR we use the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law.

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our website as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display our Facebook ads only to Facebook users who have shown an interest in our website or who have specific characteristics (e. g. interests in certain topics or products determined by the websites visited) that we submit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and do not have a nuisance effect. Using the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion tracking”).

The Facebook pixel is directly integrated into our website by Facebook and can store a so-called cookie, i. e. a small file, on your device. If you then log in to Facebook or visit Facebook when you are logged in, your visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, i. e. it does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and used by Facebook as well as for its own market research and advertising purposes. If we transfer data to Facebook for comparison purposes, it is encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done with the sole purpose of matching the data encrypted by Facebook.

Furthermore, when using the Facebook pixel, we use the additional function “advanced matching”, in which inventory data such as telephone numbers, e-mail addresses or users’ Facebook IDs is transmitted to Facebook (encrypted), but solely to create target groups (“Custom Audiences”). Users agree our use of the “advanced matching” and the related processing of their data.

Based on our legitimate interests, we also use the “Custom Audiences from File” function of the social network Facebook, Inc. in which case inventory data (phone numbers, email addresses, Facebook IDs) will be uploaded to Facebook. The upload process is encrypted. The upload serves solely to identify recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who are interested in our information and services. Users agree our use of the ” Custom Audiences from File” function and the related processing of their data.

Facebook’s processing of the data is governed by Facebooks Data Usage Policy. Accordingly, general instructions on how to display Facebook ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, please visit the Facebook Help Center: https://www.facebook.com/business/help/651294705016616.

You may object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set what kind of ads you see on Facebook, you can go to the page set up by Facebook and follow the instructions on how to set up use-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i. e. they are applied to all devices, such as desktop computers or mobile devices. 

NEWSLETTER

We ask you to provide a name, email address and profile information. We use this information only to fulfill your request and, in the case of profile information, to help us present events and offerings in our email updates that may appeal to you.

GIFT CARDS AND GIFT MESSAGES

These options allow you to send a personal greeting with your gift order. We make no use of the information contained in these greetings except to complete your order as you have requested.

INFORMATION WE DON’T COLLECT

When you visit and browse our site, we do not collect your name, email address or any other personal information, unless you provide it to us. We may, however, collect anonymous information from the use of our site to understand browsing preferences and improve our customer service, presentation and marketing efforts.

HOW WE USE EMAIL

After you place an order on our site, you will receive an email confirmation and, in most cases, an email with package tracking information.

We send our Newsletter, our email update on sales, products and wine information, to subscribers only. Unsubscribe instructions are included in each edition of the email, as well as below under “How to Remove Your Name from Our Mailing List.” We use email as a means of receiving feedback from our customers, and we encourage you to email us with your questions or comments.

LINKS TO OTHER SITES

Occasionally we provide links to other sites we think you will enjoy. These sites operate independently of us and have established their own privacy and security policies. For the best online experience, we strongly encourage you to review these policies at any site you visit.

INFORMATION WE SHARE WITH OTHERS

We take your privacy seriously and want you to be knowledgeable about our policies and practices. Besides informing you about our exceptional wines, tastings, events and our other products and services, we may also share your personally identifiable information (PII) with Silver Ghost Cellars affiliates for marketing and business purposes. We may contract with third-party marketing companies to serve advertisements on our behalf across the Internet. They may collect non-personal information about your visits to our Site, and your interaction with our products and services. They may also use this non-personal information about your visits to this and other websites to target advertisements for goods and services. These targeted advertisements may appear on other websites that you visit. The anonymous information is collected through the use of technology such as cookies and web beacons belonging to the marketing company. You may opt-out of the use of your anonymous information for tailored advertising purposes. To choose not to have this information used by our third-party marketing services provider by opting out, please visit the Network Advertising Initiative by clicking here. Please note that if you delete your cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.

We may provide your PII including your name, address, email address and any transactions you conduct on our website or offline with us to third-party marketers, as well, in order to deliver tailored advertising to you that matches your interests when you visit our website as well as other websites. The marketing services company agrees to make the data that we provide anonymous so that no one else will receive your PII. You may opt-out of the use of your PII for tailored advertising purposes by emailing us at  info@silverghostcellars.com with “Do Not Share” in the subject line, or sending a postcard indicating you would like to opt-out of the use of your PII for targeted advertising purposes. This postcard may be sent to Silver Ghost Cellars, 3125 St Helena Hwy N., St. Helena, CA 94574, attention: customer service.

In addition to marketing, we may share your information with third parties we hire to provide transactional or other business services to us. These third parties may only use the information to provide services to Silver Ghost Cellars, and may not use it for their own marketing purposes.

Finally, we may share your personal information with third parties unaffiliated with us if we believe we must do so to comply with applicable laws and regulations, or where we believe it is reasonably necessary to do so to protect our employees, our customers, our property, the property of our affiliates or the public.

For both privacy and security purposes, all transactional information communicated between customers and us through our website is transmitted in an encrypted format, and all credit card information is deleted from our servers immediately after card authorization. Although we use our best efforts to maintain the security of our website and your personal information, due to the inherent nature of the internet, transmission of information over it and through our website cannot be guaranteed as 100% secure. You assume this risk by using our website.

HOW TO REMOVE YOUR NAME FROM OUR MAILING LIST

Email us at info@silverghostcellars.com

UPDATES TO OUR INFORMATION PRACTICES

We’re always looking for ways to improve our site’s features and services and to improve the way we communicate our information practices. As a result, this privacy policy is updated from time to time. We encourage you to periodically review this page for the latest information on our privacy practices.

GOVERNING LAW

This privacy policy is governed by the laws of the State of California, USA. By providing personal information to Silver Ghost Cellars through our site, you agree to the exclusive jurisdiction and venue of federal and state courts in Napa County, California, USA, for all disputes related to the use of this website.

QUESTIONS OR COMMENTS

Please Contact Us – For questions, comments or assistance with any privacy-related issues, we invite you to email us at  info@silverghostcellars.com or call: 707-418-0050. We’re always happy to help.

This privacy policy was updated on February 9, 2022.