PRIVACY POLICY

PRIVACY POLICY

Effective Date: April 3, 2026

At Silver Ghost Cellars, we believe that great wine is built on trust, integrity, and long-term relationships. That same philosophy extends to how we handle your personal information.

This Privacy Policy describes how we collect, use, and protect your information when you visit our website, purchase our wines, or otherwise interact with us.

This website is intended only for individuals who are 21 years of age or older. We do not knowingly collect personal information from anyone under 21.

1. INFORMATION WE COLLECT

Information You Provide

When you engage with Silver Ghost, you may choose to provide:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (securely processed by trusted third-party providers)
  • Account login details
  • Purchase history and preferences
  • Communications and correspondence

Information Collected Automatically

Like most modern websites, we collect certain information automatically, including:

  • IP address
  • Device and browser type
  • Pages visited and time spent on our site
  • Referring website
  • Cookies and similar technologies

Information from Trusted Partners

We may receive information from carefully selected partners such as:

  • Payment processors
  • Shipping carriers
  • Marketing and analytics providers

2. HOW WE USE YOUR INFORMATION

We use your information thoughtfully and with purpose, including to:

  • Process and deliver your orders
  • Manage your account and wine club membership
  • Provide responsive customer service
  • Send order confirmations and shipping updates
  • Share new releases, offerings, and events (if you opt in)
  • Personalize your experience with Silver Ghost
  • Improve our website and services
  • Maintain security and prevent fraud
  • Comply with legal obligations

3. HOW WE SHARE INFORMATION

We Do Not Sell Your Personal Information

We do not sell your personal information—period.

We also do not share your personal information with third parties for their own independent marketing purposes. Your relationship with Silver Ghost is just that—yours and ours.

Trusted Service Providers

We work with a small group of trusted partners who help us operate our business, including:

  • Payment processors
  • Shipping and fulfillment providers
  • Email and website platforms
  • Analytics providers

These partners are only permitted to use your information to support Silver Ghost and are not allowed to use it for their own marketing.

Website Analytics & Advertising

Like most premium brands, we use analytics and limited advertising tools to better understand how our website is used and to ensure our communications remain relevant.

These tools may collect certain information through cookies or similar technologies. Under some privacy laws, this may be considered “sharing” for targeted advertising purposes.

You may opt out of this at any time (see Section 5).

Legal Obligations

We may disclose information if required to comply with applicable laws or to protect our customers, our business, or the public.

Business Changes

In the unlikely event of a sale or restructuring of our business, your information may be transferred as part of that process.

4. YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to:

  • Access the personal information we have about you
  • Request deletion of your information
  • Correct inaccurate information
  • Opt out of certain data uses, including targeted advertising
  • Receive equal service regardless of privacy choices

To make a request, please contact us using the information below. We may need to verify your identity before fulfilling your request.

5. YOUR PRIVACY CHOICES

You are always in control of how your information is used.

You may:

  • Opt out of marketing emails at any time using the unsubscribe link
  • Request that we limit certain data uses
  • Adjust your browser settings to manage cookies
  • Contact us directly with any privacy-related request

To submit a privacy request, please email us at:
[email protected]

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to ensure our website functions properly and to enhance your experience.

These include:

  • Essential cookies – required for core functionality
  • Analytics cookies – help us understand how visitors use our site
  • Marketing cookies – help us present relevant content

You can manage cookie preferences through your browser settings or any cookie tools presented on our website.

7. EMAIL COMMUNICATIONS

If you choose to hear from us, we may send:

  • Wine releases and allocations
  • Special offers
  • Event invitations

You can unsubscribe at any time—we’ll always make it easy.

8. DATA RETENTION

We retain your information only as long as necessary to:

  • Complete transactions and provide services
  • Maintain required business and tax records
  • Support our ongoing relationship with you

9. DATA SECURITY

We take the security of your information seriously and use commercially reasonable safeguards, including:

  • Secure, encrypted payment processing
  • Restricted access to personal data
  • Ongoing monitoring of our systems

While no system is completely secure, we are committed to protecting your information to the fullest extent possible.

10. THIRD-PARTY LINKS

Our website may include links to other websites. We encourage you to review their privacy policies, as we are not responsible for their practices.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any updates will be reflected here with a revised effective date.

12. CONTACT US

If you have any questions or would like to make a privacy request, we’re always happy to help.

Silver Ghost Cellars
3125 St Helena Hwy N.
St Helena, CA 94574

Email: [email protected]
Phone: 707.418.0050